Testing Your Facebook Ads

Running a Facebook Ad is only half the battle — testing is where you discover what actually works.

Start by testing simple variables: headlines, photos, or the call-to-action button. Small tweaks can make a big difference.

Test only one thing at a time. If you change everything, you won’t know what caused better or worse performance.

For photographers, this could be testing a family photo vs. a newborn photo to see which resonates more with your audience.

Keep your budget small while testing. $5-$10 per day per ad is enough to see patterns over a few days.

Once you find a winning ad, you can increase your spend confidently, knowing it converts.